The 2026 National Marketing Winner Decision-Making Competition, organized by the Teaching and Learning Development Center of National Taipei University of Business, concluded successfully on May 31, 2026. The event was meticulously planned and executed by the Center under the leadership of Professor Ya-Ching Chan, with the collaborative efforts of faculty members, students, and administrative staff across the university. The competition successfully created a nationwide platform that combined academic rigor with practical business applications in marketing education.
The competition commenced in May 2026 and featured a month-long series of intense online preliminary rounds followed by on-site final competitions. The Grand Final was held on May 31 at Cheng-Hsi Building of National Taipei University of Business and was officially inaugurated by President Li-Chung Jen. The competition consisted of three major categories: the Individual Competition, Team Competition, and Presentation Competition. The Individual and Team Competitions were conducted in the computer laboratories of Cheng-Hsi Building, while the Presentation Competition took place in the conference hall on the tenth floor.
To ensure the professionalism and credibility of the event, three distinguished experts from academia and industry were invited to serve as judges for the Presentation Competition. The judging panel included Professor Chin-Yi Fang, Distinguished Professor, Vice Provost, and Director of the Center for Teaching and Learning Development at National Taiwan Normal University; Professor Shao-Kang Lo, Director of the Graduate Institute of Marketing Management at Chinese Culture University; and Mr. Kun-Chin Hung, Vice General Manager of Top-BOSS International Corporation. Together, they evaluated the performance and presentations of the participating teams.
Final rankings for the Team Competition were determined through a weighted scoring system that combined results from the Individual Competition, Team Competition, and Presentation Competition. This comprehensive evaluation framework assessed participants’ marketing decision-making capabilities, teamwork, and presentation skills. Throughout the competition, participating teams demonstrated outstanding professionalism, innovative thinking, and strategic insight. The event successfully fulfilled its mission of promoting practical marketing education and cultivating future business and marketing talents.
