Courses Plan

Subjects (Sample)：
Video Introduction

Business Management Management By Objectives
Marketing Management
Operation Management
Strategic Management
Management Accounting
Financial Analysis

Syllabus (Sample):

Integrated Planning and Execution (HKUST)

COURSE This course will use an integrated simulation game as a major learning tool to illustrate how strategic and operational decisions should be made in a competitive business environment. Students will learn to integrate and align key decisions in different business functions to simultaneously achieve a set of defined performance objectives of a company by evaluating decision alternatives and tradeoffs as well as optimizing the resource utilization.

GRADING Final course grade will be determined by the following criteria and

POLICY point distribution.

Pre-game planning and analysis (group work) 10
Group competition games and review/analysis* 30
Group case presentation 20
Final exam 40
Total 100

* Post game review/analysis (individual work) is required for every member of the team with the worst performance. Further points will be deducted if the review/analysis is deemed to be less satisfactory.

LEARNING OBJECTIVES

By the end of the course, students should be able to:

Relate the business strategy and execution for a company in a competitive market
Monitor and evaluate the business results with proper performance measurement models and metrics, such as AHP etc.
Identify the strategic decisions to achieve higher returns and market dominance
Explain a broad spectrum of business concepts and business functions
Demonstrate how to run a business profitably through a simulation game
Explore and identify the cause and effect relationship between the drivers and business performance

COURSE OUTLINE

Week 1	Competitive strategy – Integration of business strategy and functional strategies
Week 2	Business performance measurement models – Selection of performance criteria using analytic hierarchy process (AHP) Learning MBS – Level 1 Game – Basic modules and analytics – Practice game
Week 3	Learning MBS – Level 4 Game – Planning and execution on core functions of sales, purchasing, and production – Practice game
Week 4	MBS – Level 4 Game – Return on investment of R&D and marketing – Managing multiple retail markets – Team breakout for round 1 – Discussion and analysis of results – Submit decisions for round 2
Week 5	MBS – Level 4 Game – Group presentation on planning and execution strategy (the two lowest ranked teams in round 2) – Team breakout for round 3 and 4 – Discussion and analysis of results – Submit decisions for round 5 and 6
Week 6	MBS – Level 4 Game – Group presentation on planning and execution strategy (the two teams showing the most improvement in round 6) – Team breakout for round 7 and 8 – Discussion and analysis of results Submit decisions for round 9 and 10
Week 7	MBS – Level 4 Game – Group presentation on planning and execution strategy (the two highest ranked teams in round 10) – Team breakout for round 11 and 12 – Discussion and analysis of results